We have been trained to believe that the higher the thread count, the higher the quality and, consequently, the price. Unfortunately, that is not entirely true. A higher thread count will not make a fabric softer, more breathable, or more durable, all qualities that we want in our bedding.
So, what is thread count? It's the number of threads that are woven in a square inch in a given fabric. There is no magic number of thread count for the perfect sheets as it all comes down to personal preferences. Different levels of softness, breathability and durability are generated by the combination of the fiber used to craft the yarn, the type of weave to construct the fabric, and the thread count.
The possibilities to create the perfect sheets are endless. After numerous blind-test experiments and countless hours of sleeping in different sheets, we have selected the best ones yet. The fabrics we manufacture are the softest, most comfortable, and will last for years.